ICON Smile Studios, a Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, marking a significant expansion in the organization's history and the next chapter in a legacy of specialty dental care in the region that spans more than six decades.
The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, bring together ICON Smile Studios' specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—along with oral and maxillofacial surgery and sedation dentistry, all under one roof. This integrated model allows patients of all ages to access coordinated, specialist-level care without being referred across multiple offices, reflecting a broader trend in dentistry toward multidisciplinary practices designed to enhance both patient experience and clinical outcomes.
“For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code,” said Dr. Yugal Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios. “These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit.”
The organization's orthodontic heritage dates back to 1960, when Fulton Orthodontics opened as one of Hampton Roads' pioneering orthodontic practices. A decade later, Albinder Orthodontics was founded, and both practices, along with Virginia Beach Orthodontics, have since become part of the Behl Orthodontics network. Dr. Behl, who completed his orthodontic specialty training at Boston University, has grown the practice to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding it in 2010. In 2026, he completed an Executive MBA program at William & Mary's Raymond A. Mason School of Business, strengthening his focus on strategy, finance, and healthcare leadership as the organization scales.
“Every practice we've had the honor of building on has its own story and its own patients who trust us with their care,” Dr. Behl said. “Our job isn't to replace that legacy—it's to invest in it, modernize it, and make sure it's still here serving Hampton Roads families 60 years from now.”
ICON Smile Studios was founded on the belief that dental care should be comprehensive, collaborative, and centered on the patient. The organization is built around three subsidiary brands: Behl Orthodontics, led by Dr. Behl; Madan Periodontics & Implant Dentistry, led by Dr. Madan; and ICON Pediatric Dentistry. Together with ICON Oral & Maxillofacial Surgery, these brands provide patients access to a full spectrum of specialty dental care in a single, coordinated visit.
“Patients shouldn't have to navigate five different offices to get the care their smile needs,” said Dr. Monika Madan, co-founder of ICON Smile Studios. “When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for.”
The Virginia Beach and Norfolk openings kick off a multi-year expansion plan. The organization plans to open a location in Hampton in 2027, followed by Williamsburg in 2028, extending its integrated model of specialty care to more communities across the region. For more information, visit iconsmilestudios.com.
